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Bringing Some Big-City Ad Pizazz to Montauk – June 5, 2004
by Warren Strugatch

BLUMENFELD & FLEMING, a two-woman advertising agency in Montauk, shook up the local  advertising industry last month by landing 14 Best of Long Island awards from the Long Island  Advertising Club, including two first-place statuettes.


An underdog collars the Islanders – July 17, 2006
by A. J. Carter

Sometimes, taking a chance pays off.

Chris Botta, the New York Islander vice president for communications, didn’t know what he’d  get when he asked the ad agency blumenfeld + fleming to pitch the team’s account. “I figured  it would be hit or miss,” Botta said. “My hunch was that when they made their pitch, we were all  going to be looking at each other like, ‘Oh, boy, you know, this is not going to work,’ or that they  might give us stuff that really opened our eyes.”


Sunny outlook as new business rises in the east
by Adina Genn

It’s a concept that surely occurs to most executives at some point: Forgo the big city, the office  politics and those time-consuming meetings and open up shop as far east as possible, with  pristine views of the Atlantic and farmland, where the mind is free and inspiration can do its thing.

That’s been part of the game plan for Lynn Blumenfeld and Jill Fleming, two advertising veterans  who in 2001 opened their Montauk-based agency, blumenfeld + fleming.

Yes, the setting is exquisite, said Blumenfeld, a copywriter who is prone to long walks on the  beach after putting together a client pitch. “But I never worked this hard on Madison Avenue,”  she said.


The right ad campaign starts with the right team
by Adina Genn

You want to embark on an advertising campaign. But the decision-making process makes you toss  up your hands. There are so many ideas and possibilities, how can you choose the right direction  for your firm?

First, you’ll need to do your homework.

Start by examining ads. And when you find something you like, call the advertiser and obtain  the name of the agency responsible for the ad, said Lynn Blumenfeld, a partner at blumenfeld +  fleming, a Montauk-based advertising firm.


Blumenfeld + Fleming Nab 18 BOLI Awards – May 25, 2005

Blumenfeld + Fleming, the Hamptons based advertising company led by Lynn Blumenfeld + Jill  Fleming, was noticed as one of the top advertising firms on Long Island this week as it received 18  Best of Long Island (BOLI) awards.

B+F was awarded five ad campaign of the year awards, five gold awards, one silver award and  seven bronze awards. With its five first place wins, Blumenfeld + Fleming was in the top three firms  to win the most statuettes. For further information, contact Blumenfeld + Fleming at 668 0007.


Winning Poster – December 16, 2004

Blumenfeld + Fleming, a Montauk-based advertising agency headed by Lynn Blumenfeld and Jill  Fleming, was recently selected to appear in “Graphis Poster 2005,” an internationally recognized  book of the world’s best poster designs. The book will come out in February.

The poster which was chosen was called, “Pride of New York” and had the headline, “North,  South, East, West, New York’s Fishermen Catch the Best” and was illustrated with silhouettes of  fish, fishing boats, and the Montauk Lighthouse. It was seen in restaurants, supermarkets and  seafood shops throughout the state.


Surf’s up: Big Apple floats to Montauk – November 1, 2004
by A. J. Carter

Jill Fleming moved to Montauk in 1993 for the surfing. But it wasn’t until this year that surfing got  her any business from New York City.

Fleming and Lynn Blumenfeld are hoping their campaign for Business Wire, about to be unveiled,  will serve as a national springboard for their small Montauk advertising agency.


South O’ The Highway – May 2004

Blumenfeld + Fleming, the Montauk-based advertising company headed up by Lynn Blumenfeld and Jill Fleming, walked away with fourteen awards last Tuesday at the Long Island Advertising Clubs annual BOLI (Best of Long Island) Awards, held at the Cradle of Aviation in Garden City. In total, they won: two “Best in Category,” three Golds, five Silvers and four Bronzes. Their ad for Gosman’s of Montauk, “Hi, I’m Charlie, I’ll be catching your dinner tonight,” won the “best in category” for small sized newspaper ads in black & white. Their ad for Haven, also of Montauk, “Haven makes every beach house a home,” won “best in category” for newspaper. The ad duo received a Silver for a radio commercial for Dan’s Papers!


The Envelope Please – May 2004

Out of 1800 entrants, Blumenfeld & Fleming won 14 awards at the Long Island Advertising Club’s annual BOLI (Best of Long Island) Awards last Tuesday. The Montauk-based advertising company, headed up by Lynn Blumenfeld and Jill Fleming, won two “best in category,” three golds, five silvers, and four bronzes.


East End Marketing Firm Reels in 14 BOLI Nods
by Claude Solnik

When the finalists for the Best on Long Island Awards were announced last week, fledgling marketing firm Blumenfeld +Fleming in Montauk found itself on the A-list of ad agencies with 14 nominations.

They made it into the final round in several categories, including consumer and corporate advertising, radio and newspaper ads and corporate identity, for work on behalf of Gosman’s, Dan’s Papers, AAA Entertainment, E-Z Maintenance, Atlantica, David Rivkind Landscaping and Haven.


Working : blumenfeld + fleming- October 2003
by Janis Hewitt

They do it in the car, they do it on the beach. They even do it on walks in the woods and on the Hampton Jitney. Jill Fleming and Lynn Blumenfeld met through a mutual friend and got married, sort of. The partnership they formed when they created blumenfeld + fleming, an ad advertising agency is business in nature. But the dynamic between them is that of a married couple, said Ms. Fleming. And wherever they are, they brainstorm to come up with a new slogan or at design to catch a buyer’s eye.