b+f Blog

When a Brand Gets Trashed

What happened to the Montauk Brand? Montauk. We live here. We love it here. Jill’s kids were born and raised here. We started our business here 14 years ago. But something has happened to our town – the brand has been hijacked. Montauk used to stand for fun, fishing, surfing, beach. Sure there was drinking. And live music. Even the occasional guy who wandered into the bushes when he couldn’t make it to the bathroom. But Montauk was a destination for families, surfers, eccentrics (who gave the place character) and visitors who came here to enjoy Montauk for what it…

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It’s Finally Spring in Montauk!

After the winter that wouldn’t end, we’re ready. Even though spring was late, the tourists showed up even earlier! No surprise, given the popularity of The Affair. (The Firehouse and Ditch Plains sure do look different. Then again we almost don’t recognize Ditch anymore – with all the modern and traditional McMansions changing the foot print of our favorite beach.) As always, there’s something new around every corner in 11954. EAT, DRINK AND BE MTK: The Coast (a popular restaurant owned by locals) is gone and Muse (sister restaurants in Sag Harbor and NYC is moving in. O’Murphy’s has moved up to the Docks where Mannucci’s was, so…

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What’s the difference between a tagline and a positioning statement?

(And why your Hamptons business needs both.) Taglines are phrases that are written to convey not just the benefit of a product or service, but also to enhance the brand’s personality. Why do you need a tagline? So people will quickly understand what you do and who you are. To ignite passion for your brand. And, if you’re very lucky, to become part of the vernacular – remember “Where’s the Beef”?

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Tumbleweed Tuesday in #MTK

Summer’s unofficially over (a good thing or a bad thing depending on your point of view) and it’s time to enjoy our beautiful beaches, fun waves, and the simple pleasures of driving without fear, shopping in relative peace and actually getting a table at our favorite restaurants. It’s also a great time to look back on how businesses did out here in what was arguably the busiest summer Montauk has ever seen. Along with the weather, restaurant business was brisk! If you own a restaurant and you didn’t kill it – fire the chef (even if you are the chef).Naturally Good’s…

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THE UPSIDE TO HAMPTONS TRAFFIC?

Building Brand Awareness on the roads. If you own a business in the Hamptons, you might just hate August. You’re fried. You’re cranky. And every time you get on the road to a client or a job site, you’re stuck in traffic.  The good news? So is everyone else. There’s a huge captive audience out here on the East End. Even if you’re sitting still your brand could go a lot further. We say – make your fleet do some heavy lifting! COLOR MATTERS: One of our clients, Landscape Details, urged us to do a color exploratory and painted his…

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THREE CHEERS FOR THE RED, WHITE & BLUE

We know what red, white and blue stands for when it comes to America the beautiful. But what do these colors mean when it comes to branding? Color can make as strong a statement as the actual logo. Try to imagine these logos in other colors – and the brands just wouldn’t be the same.   Red The color red is associated with energy, danger, strength, passion, and love. Red is highly visible, and can lead people to make quick decisions. It evokes passionate feelings, such as intensity or love, and can stimulate appetite.              Target uses red to draw immediate attention.…

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It’s Spring in Montauk!

It’s Spring in Montauk! That used to mean great surf, restaurants opening, locals coming out of their shells, and yes – the SHAD in bloom. Everything’s a little different – the Shad are late, the tourists are early and change is in the air! Here’s what’s new in 11954! Au revoir Duryea’s: Chip Duryea has confirmed that Duryea’s is sold and it will become a marina with a high end restaurant. Don’t worry he’ll hold onto it through 2014, but hurry, this is your last season to get your favorite lobster roll! Candied Anchor: The Candied Anchor is a 1950′s…

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Seven Resolutions For Your Hamptons Business

Seven simple resolutions that will help your Hamptons Business. Resolution 1. Say yes! To local charities, to the Blood Drive, to a college student who needs a mentor…doing good not only feels good, it’s good for your business. You’ll build your reputation and make more friends. Resolution 2. Talk less, listen more (yup, just like Mom said. Well, not Lynn’s mom, but..) It works. If you’re a Hamptons landscaper, builder, designer, or architect, your clients’ want to be heard. Listening breeds loyalty. Resolution 3. Get out there (without leaving your chair). Everyone, even your great aunt, is on Facebook. Is…

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Thanks to You, We Won!

We’ve gotten a lot of good news this week. Thanks to you we received thousands of votes and we are grateful to each and every one of you! We won Dan’s Best of the Best Marketing & Advertising Agency in the Hamptons. It’s nice to be popular. And it’s also great when our work gets noticed internationally. We also found out this week that we won 16 Platinum and Gold MarCom Awards (plus five honorable mentions) for websites, print ads and logo designs. What’s MarCom? An international creative competition that recognizes outstanding achievement by marketing and communications professionals. Winners range…

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Congratulations, you’re a winner!

Here’s why all those awards count. Winning awards is great. Not just so you can puff up your chest, strut around like Mick Jagger without a mic, and let your mom bore her friends to death. Winning awards actually creates press, builds credibility and gives you the opportunity to assess your own work and challenge yourself. Here’s proof.   LaGuardia Design just announced they won the American Society of Landscape Architecture Award. The Southampton Patch was the first publication to cover their win. Landscape Details was a finalist in the second annual HC&G award for design innovation this year. Of…

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