This blumenfeld + fleming blog is going to be brief because we’re very busy! We recently finished creating a website for a construction company: www.demartinoconstruction.com, we’re about to finish one for a moulding and millwork company. And we have at least 7 other websites in the pipeline.
Why are so many people calling blumenfeld + fleming for websites? Sure, it’s because we work hard, win awards, and are fabulously fun to work with. But it’s also because businesses who didn’t need to invest in marketing their businesses when everything was booming, know they have to invest in them now. One of the most important marketing tools for any business is a well optimized website that reflects the caliber of the goods and services you’re offering. (Gee, you need a computer. Yeah – it’s that basic, but 7 years ago it wasn’t!)
Think about it, when you want something you go to Google – so does everyone elseâ€¦.(when’s the last time you used a phone book?) So, your website’s home page gives everyone their first impression. Like your haircut, or your storefront, your homepage should make you look great. It should reflect your brand’s essence and personality. It should navigate well – everything should be VERY easy to find (frustrated visitors leave!) And, (our personal peeve) it should definitely have your phone number.
DeMartino’s website doesn’t have a blog. (Their site is primarily used as a showcase/portfolio.) But chances are, yours should. (We’re blogging, but like the shoemaker’s kids our site hasn’t caught up with what we’re doing in real time.) Why is a blog important to your website? Well, there are a few reasons. Your blog generates keywords that speak to search engines. Search engines direct people looking for what you do or what you sell, to you. So much of sales today is guided by search engines – your blog serves as updated content and keyword rich content that Google loves. And when Google loves you, you get seen and noticed.
Other websites we’re proud of? www.kelcoland.com, www.hamptonandco.com, www.hamptonsexquisitefood.com. These websites don’t have blogs – YET! But keep checking back. More and more of our clients understand the value of blogging. (We do too, and our site needs to be updated – but like we said, we’re really busy.) That being said, if you’d like to talk to b+f about your website, your blog, your logo or advertising campaign, please call us for a free consultation.