Month: February 2012

Giants Win! Advertisers, Not So Much

OK, true confession. We don’t love football. In fact, pretty much the only football game either one of us has ever watched is the Super Bowl (unless you count Friday Night Lights). Now here’s a real shocker, even thought we both make TV commercials, we rarely watch them. Just like millions, we’ve invested in technology that allows us to fast forward – but once a year, we can’t wait to watch commercials! Why do people get so excited about Super Bowl commercials? Jill asked me this question just the other morning and Kris, a designer who works with us called…

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