Month: November 2012

Our new website.(Giving birth to an elephant.)

We did it! It took more than two years to give birth to our new website, and yes – as you can imagine – it was PAINFUL. Why? Well, when we’re deciding about how to promote our clients, the strategic direction is clear. The vision is focused. We know (or have developed) the branding. But when we have to please ourselves (and more to the point, two highly opinionated people) it’s another story! What was the hardest thing to agree on? Design. Tone of voice. Color. How serious, how casual, how blue, which blue? When you’re people who make a…

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