Month: July 2014

THREE CHEERS FOR THE RED, WHITE & BLUE

We know what red, white and blue stands for when it comes to America the beautiful. But what do these colors mean when it comes to branding? Color can make as strong a statement as the actual logo. Try to imagine these logos in other colors – and the brands just wouldn’t be the same.   Red The color red is associated with energy, danger, strength, passion, and love. Red is highly visible, and can lead people to make quick decisions. It evokes passionate feelings, such as intensity or love, and can stimulate appetite.              Target uses red to draw immediate attention.…

Continue reading

Back to top