Month: October 2014

What’s the difference between a tagline and a positioning statement?

(And why your Hamptons business needs both.) Taglines are phrases that are written to convey not just the benefit of a product or service, but also to enhance the brand’s personality. Why do you need a tagline? So people will quickly understand what you do and who you are. To ignite passion for your brand. And, if you’re very lucky, to become part of the vernacular – remember “Where’s the Beef”?

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