What’s the difference between a tagline and a positioning statement?

(And why your Hamptons business needs both.)

images citiNeverSleeps images-1
Taglines are phrases that are written to convey not just the benefit of a product or service, but also to enhance the brand’s personality. Why do you need a tagline? So people will quickly understand what you do and who you are. To ignite passion for your brand. And, if you’re very lucky, to become part of the vernacular – remember “Where’s the Beef”?



No Comments Yet

Share Your Thoughts

Your email address will not be published. Required fields are marked *


Back to top