Month: July 2015

When a Brand Gets Trashed

What happened to the Montauk Brand? Montauk. We live here. We love it here. Jill’s kids were born and raised here. We started our business here 14 years ago. But something has happened to our town – the brand has been hijacked. Montauk used to stand for fun, fishing, surfing, beach. Sure there was drinking. And live music. Even the occasional guy who wandered into the bushes when he couldn’t make it to the bathroom. But Montauk was a destination for families, surfers, eccentrics (who gave the place character) and visitors who came here to enjoy Montauk for what it…

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