Month: November 2018

The number one way to get attention in business is the oldest trick in the book

Twitter, Instagram and emails don’t have anything on these two tools. How many emails and texts do you get a day? One hundred? More? When your “snail” mail arrives, after you’ve tossed the catalogues, political postcards, most of the charity solicitations and you’ve sorted through the bills—aren’t you mildly disappointed? Not if there’s a handwritten envelope. That’s the first thing you open. Your “hey thanks” text will be quickly deleted, and the “that was fun” email may go to spam, but your handwritten note will be noticed and appreciated. Whether it’s to send condolences or to thank someone for lunch,…

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