Author: blumenfeld+fleming

blumenfeld + fleming wins 16 Platinum and Gold MarCom Awards

MONTAUK, NY – blumenfeld + fleming, the leading advertising, marketing and design firm on the East End, with worldwide headquarters in Montauk, NY is proud to announce that they’ve won 7 PLATINUM and 9 GOLD MARCOM awards. Over the past 13 years the firm has won 149 Marcom Awards! PLATINUM awards were received for: Both a Print Advertising campaign and Media Relations/PR for Landscape Details. Print Advertising for Stony Brook Southampton Hospital’s Electrophysiology Lab. A video for the new SBSH Phillips Family Cancer Center (which won in two categories). A radio ad for AEG South Fork Peak Savers and a…

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The number one way to get attention in business is the oldest trick in the book

Twitter, Instagram and emails don’t have anything on these two tools. How many emails and texts do you get a day? One hundred? More? When your “snail” mail arrives, after you’ve tossed the catalogues, political postcards, most of the charity solicitations and you’ve sorted through the bills—aren’t you mildly disappointed? Not if there’s a handwritten envelope. That’s the first thing you open. Your “hey thanks” text will be quickly deleted, and the “that was fun” email may go to spam, but your handwritten note will be noticed and appreciated. Whether it’s to send condolences or to thank someone for lunch,…

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5 Ways to Get a Great Website

blumenfeld + fleming finally has a new website. Cue the Hallelujah chorus. Now that we’ve redone ours, here are 5 things you need to do to get a great website: No. 1 Define the Market Who are you talking to? At b+f we are talking to 4 different groups: Local sophisticated business owners who are designers with a refined aesthetic Local hard working people launching brands Not–for–profits who need to update their image or better define their messages and with a refined aesthetic Business owners west of the Hamptons and well beyond, who generally are attracted to our Madison Ave…

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It’s Spring in Montauk!

It’s Spring in Montauk! That used to mean great surf, restaurants opening, locals coming out of their shells, and yes – the SHAD in bloom. Everything’s a little different – the Shad are late, the tourists are early and change is in the air! Here’s what’s new in 11954! Au revoir Duryea’s: Chip Duryea has confirmed that Duryea’s is sold and it will become a marina with a high end restaurant. Don’t worry he’ll hold onto it through 2014, but hurry, this is your last season to get your favorite lobster roll! Candied Anchor: The Candied Anchor is a 1950′s…

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Seven Resolutions For Your Hamptons Business

Seven simple resolutions that will help your Hamptons Business. Resolution 1. Say yes! To local charities, to the Blood Drive, to a college student who needs a mentor…doing good not only feels good, it’s good for your business. You’ll build your reputation and make more friends. Resolution 2. Talk less, listen more (yup, just like Mom said. Well, not Lynn’s mom, but..) It works. If you’re a Hamptons landscaper, builder, designer, or architect, your clients’ want to be heard. Listening breeds loyalty. Resolution 3. Get out there (without leaving your chair). Everyone, even your great aunt, is on Facebook. Is…

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Thanks to You, We Won!

We’ve gotten a lot of good news this week. Thanks to you we received thousands of votes and we are grateful to each and every one of you! We won Dan’s Best of the Best Marketing & Advertising Agency in the Hamptons. It’s nice to be popular. And it’s also great when our work gets noticed internationally. We also found out this week that we won 16 Platinum and Gold MarCom Awards (plus five honorable mentions) for websites, print ads and logo designs. What’s MarCom? An international creative competition that recognizes outstanding achievement by marketing and communications professionals. Winners range…

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Congratulations, you’re a winner!

Here’s why all those awards count. Winning awards is great. Not just so you can puff up your chest, strut around like Mick Jagger without a mic, and let your mom bore her friends to death. Winning awards actually creates press, builds credibility and gives you the opportunity to assess your own work and challenge yourself. Here’s proof.   LaGuardia Design just announced they won the American Society of Landscape Architecture Award. The Southampton Patch was the first publication to cover their win. Landscape Details was a finalist in the second annual HC&G award for design innovation this year. Of…

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Don’t Just Buy Local, Sell to Locals

It’s fall. They’re “gone” (ok, maybe here on weekends). Tumbleweed Tuesday was weeks ago. So here’s the question: What about us? (Warning – this could be perceived as a self-serving blog, but there is a relevant marketing message here, if you own a business on the East End.) We think the people who “really live here,” matter. But not every business out here does. Ok, go ahead, take Tuesdays off, change your schedules, but let us know. You’re busy? You’re tired? We are too. On Tumbleweed Tuesday we went to the health food store to grab some coffee… closed. The…

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Oooh Baby Baby! What’s new in Montauk?

This time of year it’s great to breathe in the Spring air and keep your eyes peeled for all kinds of babies. Here are some of our favorite new additions in Montauk and the Hamptons. Jill captured these little foxes, Lynn lives just up the hill from these baby goslings. And, Amanda (who we miss terribly) introduced her boy, Dylan, to the world. Of course there are new businesses popping up all over MTK, too. New in MTK: Neesa Peterson is bringing her Imperial Woodpecker Sno-Balls (N’Awleans style shaved ice) to Montauk this summer. Look for her truck at Ditch!…

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