We hope you now know, that the 19th of June has been recognized as “Juneteenth,” a day dedicated to the recognition of the emancipation of enslaved African Americans. More specifically, when those who were still enslaved in Texas were finally liberated. (The declaration of emancipation had occurred two years prior- almost impossible to imagine this huge news being suppressed in Texas for two years.) This year, in 2021, it has become a federal holiday. Advertising has always been a reflection of culture. So we decided to share some ads that show where we once were and where (some of us)…
Don’t just sit there (in traffic), do something.
Making Hamptons gridlock work for your brand. Everyone complains about Hamptons traffic. But for some savvy marketers, Route 27 is the best place to meet their prospects. One bus wrap can generate 30,000-80,000 impressions daily and reaching a wider audience can stretch your marketing budget. So think about ways to make your message entertaining and memorable… because out here on the East End, you definitely have a captive audience. Shameless self-promotion alert: Check out the bus wrap we did two years ago for Stony Brook when they merged with Southampton Hospital. It traveled from (near) the beaches of Montauk to…
Word on the Beach!
Spring is here and there’s news in Montauk. (As the lighthouse turns) Warmer sunnier days used to mean locals coming out of their shells, “fair weather” surfers venturing out, restaurants opening, and the shad trees blooming. This year, everything’s a little different – the pandemic brought crowds that never went home, so some familiar faces are hiding out. When there is surf, the waves are busier than the LIE on a summer Friday. The trails are packed (and ticks are tickled pink about that). Homeowners are cashing in and fleeing. And restaurants are changing names (and raising prices) so fast…
Herstory in the Making
Congratulations! We’re sure you’ve got plenty of folks to thank for helping you get where you are. Are Dove and Nike on your list? How about HBO or Tampax? All these brands helped change the way women are marketed to, and maybe even how the world sees women. If Nike hadn’t said “If you let me play” (1995), maybe we wouldn’t have been ready for you. If Dove hadn’t made women of all sizes, shapes, and color so incredibly appealing, maybe we wouldn’t have been ready for you. If HBO hadn’t streamed Veep showcasing a woman Vice President, maybe…
Go Big (Online), or Go Home.
Rethinking your Hamptons marketing strategy in a pandemic. If you own a business in the Hamptons, or you’re starting one, here’s our take on the best approach. Go big, online… or go home! While some businesses opted to save money by cutting media spending, we continue to see those advertising rewarded with results. The audience out here has never been bigger. More people are out here. School enrollment and real estate transactions are higher than ever. And no matter where you live, web use is up 35% according to Andrew Dugan, CTO of networking company CenturyLink. How do you reach…
blumenfeld + fleming wins 16 Platinum and Gold MarCom Awards
MONTAUK, NY – blumenfeld + fleming, the leading advertising, marketing and design firm on the East End, with worldwide headquarters in Montauk, NY is proud to announce that they’ve won 7 PLATINUM and 9 GOLD MARCOM awards. Over the past 13 years the firm has won 149 Marcom Awards! PLATINUM awards were received for: Both a Print Advertising campaign and Media Relations/PR for Landscape Details. Print Advertising for Stony Brook Southampton Hospital’s Electrophysiology Lab. A video for the new SBSH Phillips Family Cancer Center (which won in two categories). A radio ad for AEG South Fork Peak Savers and a…
The number one way to get attention in business is the oldest trick in the book
Twitter, Instagram and emails don’t have anything on these two tools. How many emails and texts do you get a day? One hundred? More? When your “snail” mail arrives, after you’ve tossed the catalogues, political postcards, most of the charity solicitations and you’ve sorted through the bills—aren’t you mildly disappointed? Not if there’s a handwritten envelope. That’s the first thing you open. Your “hey thanks” text will be quickly deleted, and the “that was fun” email may go to spam, but your handwritten note will be noticed and appreciated. Whether it’s to send condolences or to thank someone for lunch,…
5 Ways to Get a Great Website
blumenfeld + fleming finally has a new website. Cue the Hallelujah chorus. Now that we’ve redone ours, here are 5 things you need to do to get a great website: No. 1 Define the Market Who are you talking to? At b+f we are talking to 4 different groups: Local sophisticated business owners who are designers with a refined aesthetic Local hard working people launching brands Not–for–profits who need to update their image or better define their messages and with a refined aesthetic Business owners west of the Hamptons and well beyond, who generally are attracted to our Madison Ave…
When a Brand Gets Trashed
What happened to the Montauk Brand? Montauk. We live here. We love it here. Jill’s kids were born and raised here. We started our business here 14 years ago. But something has happened to our town – the brand has been hijacked. Montauk used to stand for fun, fishing, surfing, beach. Sure there was drinking. And live music. Even the occasional guy who wandered into the bushes when he couldn’t make it to the bathroom. But Montauk was a destination for families, surfers, eccentrics (who gave the place character) and visitors who came here to enjoy Montauk for what it…
It’s Finally Spring in Montauk!
After the winter that wouldn’t end, we’re ready. Even though spring was late, the tourists showed up even earlier! No surprise, given the popularity of The Affair. (The Firehouse and Ditch Plains sure do look different. Then again we almost don’t recognize Ditch anymore – with all the modern and traditional McMansions changing the foot print of our favorite beach.) As always, there’s something new around every corner in 11954. EAT, DRINK AND BE MTK: The Coast (a popular restaurant owned by locals) is gone and Muse (sister restaurants in Sag Harbor and NYC is moving in. O’Murphy’s has moved up to the Docks where Mannucci’s was, so…