Category: Advertising

Tumbleweed Tuesday in #MTK

Summer’s unofficially over (a good thing or a bad thing depending on your point of view) and it’s time to enjoy our beautiful beaches, fun waves, and the simple pleasures of driving without fear, shopping in relative peace and actually getting a table at our favorite restaurants. It’s also a great time to look back on how businesses did out here in what was arguably the busiest summer Montauk has ever seen. Along with the weather, restaurant business was brisk! If you own a restaurant and you didn’t kill it – fire the chef (even if you are the chef).Naturally Good’s…

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The Upside Of Hamptons Traffic?

Building Brand Awareness on the roads. If you own a business in the Hamptons, you might just hate August. You’re fried. You’re cranky. And every time you get on the road to a client or a job site, you’re stuck in traffic.  The good news? So is everyone else. There’s a huge captive audience out here on the East End. Even if you’re sitting still your brand could go a lot further. We say – make your fleet do some heavy lifting! COLOR MATTERS: One of our clients, Landscape Details, urged us to do a color exploratory and painted his…

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Radio Radio

SFX: LOUD CRASH! Lynn: Jill! Look there’s an alien space ship and it just landed in our office. Wow, check out those strange luminescent eyes peering at us. SFX: SCI FI MUSIC UP. Jill: Wait! Look over here! There’s a band of wild horses thundering through the back yard. SFX: NAY. WHINNEY. STOMPING FEET. SFX: LYNN SNEEZES Lynn: Man that kicked up a lot of dust. I love radio – it’s theater of the mind. You don’t have to pay for an animal trainer or a lot of special effects to create incredible drama. Jill: Yeah, but we might have…

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Super Bowl 2013

How about that game? And how about that power outage? (Rumor has it, it was caused by Beyonce’s curling iron.)   It didn’t stop us from watching the commercials! Especially in the automotive category since b+f was just awarded the Porsche, Audi, MINI, and BMW of Southampton dealerships. This year a thirty-second spot cost about 3.8 million dollars (or roughly $126,000 a second). So here’s our rating system: WAS IT WORTH IT???   WINNERS:   Dodge Ram: “God Made a Farmer” God knows we watched every second. Why? Because it didn’t sound, look or feel like anything else on TV,…

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Our new website.(Giving birth to an elephant.)

We did it! It took more than two years to give birth to our new website, and yes – as you can imagine – it was PAINFUL. Why? Well, when we’re deciding about how to promote our clients, the strategic direction is clear. The vision is focused. We know (or have developed) the branding. But when we have to please ourselves (and more to the point, two highly opinionated people) it’s another story! What was the hardest thing to agree on? Design. Tone of voice. Color. How serious, how casual, how blue, which blue? When you’re people who make a…

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There’s no place like home!

We just received an email from CRAIN’S NY. It’s OK to love your work, screamed the headline. The folks at Crain’s went on to explain that they’re going to unveil the best places to work in NYC. Here’s a (not so) secret – you couldn’t pay us a million dollars to work at one of them. Sure, there were days, even months, back in the day on and around Madison Avenue, when we loved where we worked. We enjoyed shooting in LA, we didn’t mind hanging out with Drew Barrymore at the Sunset Marquis. But at this point, we think…

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Bloomin’ Lucky!

This time of year we’re in full court press. April and May are bloomin’ crazy. Here’s what’s new at b+f! Long Island Aquarium & Exhibition Center We’ve been working closely with our friends at the former Atlantis Marine world to create this new logo and ad campaign. And we’re all a flutter about the new Butterflies exhibit! Suffolk County National Bank We were fortunate to creative direct this TV spot that Plum TV did a great job producing. Click here to watch it. We’ve also created new print ads, radio spots and a series of brochures for SCNB! Southampton Hospital…

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‘Tis the Season

Everyone knows it’s better to give than receive, especially to the Red Cross Blood Bank! But with so many charities vying for your attention here in the Hamptons all summer long, and throughout the holidays – who do you support and why? Where can you make a difference? Here are some of our favorite do-gooders in the Hamptons and around the world. Feel free to share the list and  click on any one of the links to learn more. And, feel free to tell us who you love and why! Happy Holidays, share the joy, count your blessings and give…

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How to build your Brand in the Hamptons!

So, you want your business to rock this summer. You want to build fans, friends and profits. Building your brand is an investment that pays. When you build your brand you build relationships and you stay memorable! You elevate employee enthusiasm and customer loyalty. And especially in this economy, your business seems vital while your competitors fade into oblivion! Call b+f and we’ll help you build your brands, like we’ve helped these guys. 1. Who are you? The answer to this existential question is essential. So is knowing what makes you better than your competition. 2. Look fabulous in the…

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