Ok, here’s a dirty little secret. We hate our name. It’s not that Blumenfeld is a horrible name Blumenfeld means flower field. And even though I got called Bloomie and Blumenbutt in grade school, I’m used to it. Compared to Blumenfeld, Fleming’s practically innocuous. It’s a fine, Scottish, American sounding name. (Ok – it does sound like something that gets stuck in your throat.) So what’s the problem? Well, there are a few. First of all, not everyone remembers the name Blumenfeld. They hear Blumenthal. or Bloomingdales. In the old days – if someone actually remembered your name began with…