Suffolk County National Bank

Suffolk County National Bank wanted to grow. They needed a new image, in fact, a new name (SCNB). We helped them change their brand persona – moving from a small town, local bank, to a professional, polished, friendly lender and business partner. The bank expanded to Nassau County and into New York City, commercial lending exploded, our print and radio campaigns won awards, and ultimately People’s United Bank purchased them in 2016.

SCNB “Winston”

SCNB “The Bagel Auditor”

SCNB “Really Free Checking”

SCNB “Red Tape”

SCNB “Road to Success”

“As CMO of Suffolk County National Bank, I depended upon b+f as a strategic marketing partner. Their savvy, creativity, and importantly, their ability to understand and execute on the nuances of our business strategies made b+f a trusted and valuable member of the SCNB marketing team. Our collaboration was smart and fun, and resulted in award winning advertising.”

Sandra Novick Chief Marketing Officer, SCNB