THREE CHEERS FOR THE RED, WHITE & BLUE

We know what red, white and blue stands for when it comes to America the beautiful. But what do these colors mean when it comes to branding? Color can make as strong a statement as the actual logo. Try to imagine these logos in other colors – and the brands just wouldn’t be the same.   Red The color red is associated with energy, danger, strength, passion, and love. Red is highly visible, and can lead people to make quick decisions. It evokes passionate feelings, such as intensity or love, and can stimulate appetite.              Target uses red to draw immediate attention.…

Continue reading

It’s Spring in Montauk!

It’s Spring in Montauk! That used to mean great surf, restaurants opening, locals coming out of their shells, and yes – the SHAD in bloom. Everything’s a little different – the Shad are late, the tourists are early and change is in the air! Here’s what’s new in 11954! Au revoir Duryea’s: Chip Duryea has confirmed that Duryea’s is sold and it will become a marina with a high end restaurant. Don’t worry he’ll hold onto it through 2014, but hurry, this is your last season to get your favorite lobster roll! Candied Anchor: The Candied Anchor is a 1950′s…

Continue reading

Seven Resolutions For Your Hamptons Business

Seven simple resolutions that will help your Hamptons Business. Resolution 1. Say yes! To local charities, to the Blood Drive, to a college student who needs a mentor…doing good not only feels good, it’s good for your business. You’ll build your reputation and make more friends. Resolution 2. Talk less, listen more (yup, just like Mom said. Well, not Lynn’s mom, but..) It works. If you’re a Hamptons landscaper, builder, designer, or architect, your clients’ want to be heard. Listening breeds loyalty. Resolution 3. Get out there (without leaving your chair). Everyone, even your great aunt, is on Facebook. Is…

Continue reading

Thanks to You, We Won!

We’ve gotten a lot of good news this week. Thanks to you we received thousands of votes and we are grateful to each and every one of you! We won Dan’s Best of the Best Marketing & Advertising Agency in the Hamptons. It’s nice to be popular. And it’s also great when our work gets noticed internationally. We also found out this week that we won 16 Platinum and Gold MarCom Awards (plus five honorable mentions) for websites, print ads and logo designs. What’s MarCom? An international creative competition that recognizes outstanding achievement by marketing and communications professionals. Winners range…

Continue reading

Congratulations, you’re a winner!

Here’s why all those awards count. Winning awards is great. Not just so you can puff up your chest, strut around like Mick Jagger without a mic, and let your mom bore her friends to death. Winning awards actually creates press, builds credibility and gives you the opportunity to assess your own work and challenge yourself. Here’s proof.   LaGuardia Design just announced they won the American Society of Landscape Architecture Award. The Southampton Patch was the first publication to cover their win. Landscape Details was a finalist in the second annual HC&G award for design innovation this year. Of…

Continue reading

Don’t Just Buy Local, Sell to Locals

It’s fall. They’re “gone” (ok, maybe here on weekends). Tumbleweed Tuesday was weeks ago. So here’s the question: What about us? (Warning – this could be perceived as a self-serving blog, but there is a relevant marketing message here, if you own a business on the East End.) We think the people who “really live here,” matter. But not every business out here does. Ok, go ahead, take Tuesdays off, change your schedules, but let us know. You’re busy? You’re tired? We are too. On Tumbleweed Tuesday we went to the health food store to grab some coffee… closed. The…

Continue reading

Oooh Baby Baby! What’s new in Montauk?

This time of year it’s great to breathe in the Spring air and keep your eyes peeled for all kinds of babies. Here are some of our favorite new additions in Montauk and the Hamptons. Jill captured these little foxes, Lynn lives just up the hill from these baby goslings. And, Amanda (who we miss terribly) introduced her boy, Dylan, to the world. Of course there are new businesses popping up all over MTK, too. New in MTK: Neesa Peterson is bringing her Imperial Woodpecker Sno-Balls (N’Awleans style shaved ice) to Montauk this summer. Look for her truck at Ditch!…

Continue reading

Radio Radio

SFX: LOUD CRASH! Lynn: Jill! Look there’s an alien space ship and it just landed in our office. Wow, check out those strange luminescent eyes peering at us. SFX: SCI FI MUSIC UP. Jill: Wait! Look over here! There’s a band of wild horses thundering through the back yard. SFX: NAY. WHINNEY. STOMPING FEET. SFX: LYNN SNEEZES Lynn: Man that kicked up a lot of dust. I love radio – it’s theater of the mind. You don’t have to pay for an animal trainer or a lot of special effects to create incredible drama. Jill: Yeah, but we might have…

Continue reading

Super Bowl 2013

How about that game? And how about that power outage? (Rumor has it, it was caused by Beyonce’s curling iron.)   It didn’t stop us from watching the commercials! Especially in the automotive category since b+f was just awarded the Porsche, Audi, MINI, and BMW of Southampton dealerships. This year a thirty-second spot cost about 3.8 million dollars (or roughly $126,000 a second). So here’s our rating system: WAS IT WORTH IT???   WINNERS:   Dodge Ram: “God Made a Farmer” God knows we watched every second. Why? Because it didn’t sound, look or feel like anything else on TV,…

Continue reading

Back to top