With all the noise, we mean news, about our hometown in the Wall Street Journal, the New York Times and even London’s Tatler Magazine, we thought we’d write a blog about what’s going on in Montauk, New York. Coast, opens in the Luigi’s location the first weekend in May. Owned by Tony & Sue Berkhofer (he was the chef at West Lake Clam & Chowder House). Ronjo got a bronze job and is becoming a swanky hotel called Beach House. Gosman’s Restaurant has a new chef! Dave Piacenti, who’s worked at ENE and 1770 House. Goldberg’s Bagels is opening where…
Category: Hamptons Blog
CALLING ALL GROUPIES!
Do you love the fact that you can swim in our bays? Do you appreciate our beautiful trails, the osprey nests and wildlife out here? Wonder who fights developers and encourages lawmakers to make decisions that protect the environment? And who do you think is in the classrooms and on the fields turning students into future stewards of our environment? Group for the East End! We’d heard of the Group, but honestly didn’t understand how profound an impact they have on the quality of our lives. After meeting with their president, Bob DeLuca and a talented and committed team,…
Giants Win! Advertisers, Not So Much
OK, true confession. We don’t love football. In fact, pretty much the only football game either one of us has ever watched is the Super Bowl (unless you count Friday Night Lights). Now here’s a real shocker, even thought we both make TV commercials, we rarely watch them. Just like millions, we’ve invested in technology that allows us to fast forward – but once a year, we can’t wait to watch commercials! Why do people get so excited about Super Bowl commercials? Jill asked me this question just the other morning and Kris, a designer who works with us called…
Today, we’re thinking the same
I didn’t want to take computer science class at Emory. The giant, unwieldy, ugly beige box intimidated me. When Jill and I got our first real jobs in advertising at Young & Rubicam and Lord Geller in the early 80’s, copywriters typed on word processors, art directors hand-set type, and commercials were shot on film and spliced together with tape by editors. In 1984, Steve Jobs changed all that. Click here to watch comercial. His Apple was built for us “creatives”. Design mattered. Fun mattered. Music mattered. Art mattered. Macs were intuitive, Iphones were smarter, and Ipads turned octogenarians and…
9/11 + 10
Ten years later, you still know exactly where you were. Who you were with. Who you knew who might be in danger. I moved here on September 1, 2001. The morning of September 11, I was living in an East Hampton rental with no TV. A friend instant messaged me saying a plane had hit the WTC. I assumed it was a small Cessna, until my phone started to ring like crazy. Jill was editing a TV spot. When she got back home to Montauk there was great surf, but she couldn’t bear the thought of enjoying it while so…
The ad that got the client fired! (Only in the Hamptons, folks!)
Over the past 20 years, we’ve created a lot of ad campaigns. One of Jill’s was on the Super Bowl. Wilson Sporting Goods. One of Lynn’s was so controversial it could only run after 9pm –¦ Clairol Herbal Essences. We’ve come up with campaigns that were loved and ad campaigns that we’d rather not take credit for all these years later. But neither one of us have ever written an ad that got someone fired. Until now. In May, the manager of Prudential’s Southampton office called us. He’d heard us give a presentation on branding hosted by Hampton’s Magazine. He…
6 things to think about when it comes to your logo!
Ok – before we get into this conversation let’s get this out of the way: Why is a logo so important? It’s the unifying element or uniform your brand wears every day. It’s the first impression, the lasting impression…it’s the essence of your brand’s graphic communication over time. So if you’re starting a company, need a logo update, or you want to design a logo – here’s what you need to know: 1. Strategy. Don’t even get started without one. As much as you’re chomping at the bit to start designing, wait and answer these questions: Who are you talking…
They’re here!!!! And we don’t want them to go anywhere else!
A blog about the fabulous Hamptonites and why we love them. The magazine, Homes of the Hamptons, says their readers’ average household income is $626,000. Dan’s says their readers’ average household income is $381,000. According to Saunders, the average price first quarter for homes in 2010 for the Village of Sagaponack is $6,053,571. And Range Rover of the Hamptons sold 254 Range Rover HSE last year…. starting price is $79k. Not surprising when you realize that Alec Baldwin gets $150,000 for one Episode of 30 Rock (and that’s not counting residuals!) These statistics could make you feel woefully inadequate, but…
“April is our August”
What does that mean? August is when the Hamptons explodes. The traffic, the parties, the celebutants are all here and every business is operating at full tilt. But at b+f April is our August – because we have to help lots of businesses get ready for “THEM.” That means we’ve been super busy but don’t worry – we’ve been getting to the beach before it gets too crowded. If you want to reach folks in the fabulous Hamptons, we know how to get their attention. email us! Here’s what’s new this season: Race Lane – We did the logo and…
Super Bowl. Not so super ads!
OK – The Saints won (Lynn’s happy, Jill could care less.) But which brands won the Super Bowl? Jill barely watched the game. (She didn’t even watch the year her Wilson spot was on the Super Bowl. (Click to watch) Lynn (of course) has an opinion. Overall – she kept wondering WHY did anyone spend 3 million dollars to show me that? The ads in general were weak. That said, Lynn loved the Google spot. Why? Great demo that showed the key product features. Had a fun storyline that appealed to men and women (seduction + family). Lynn liked Coke.…