This time of year we’re in full court press. April and May are bloomin’ crazy. Here’s what’s new at b+f! Long Island Aquarium & Exhibition Center We’ve been working closely with our friends at the former Atlantis Marine world to create this new logo and ad campaign. And we’re all a flutter about the new Butterflies exhibit! Suffolk County National Bank We were fortunate to creative direct this TV spot that Plum TV did a great job producing. Click here to watch it. We’ve also created new print ads, radio spots and a series of brochures for SCNB! Southampton Hospital…
‘Tis the Season
Everyone knows it’s better to give than receive, especially to the Red Cross Blood Bank! But with so many charities vying for your attention here in the Hamptons all summer long, and throughout the holidays – who do you support and why? Where can you make a difference? Here are some of our favorite do-gooders in the Hamptons and around the world. Feel free to share the list and click on any one of the links to learn more. And, feel free to tell us who you love and why! Happy Holidays, share the joy, count your blessings and give…
Dog Days of Summer
This was the second hottest July on record in the history of New York. Ditch Plain Beach looks like Coney Island, and it’s probably easier to find a parking spot there! It’s finally August when things get really hot. The Romans called these “the dog days” because Sirius the dog star is so prominent now. We say it’s time to take a break from the business of being fabulous in the Hamptons (or whatever it is you’re doing!) and enjoy the dogs of summer! Here are some of our favorite pooches on the beach and après the beach! See you…
The ad that got the client fired! (Only in the Hamptons, folks!)
Over the past 20 years, we’ve created a lot of ad campaigns. One of Jill’s was on the Super Bowl. Wilson Sporting Goods. One of Lynn’s was so controversial it could only run after 9pm –¦ Clairol Herbal Essences. We’ve come up with campaigns that were loved and ad campaigns that we’d rather not take credit for all these years later. But neither one of us have ever written an ad that got someone fired. Until now. In May, the manager of Prudential’s Southampton office called us. He’d heard us give a presentation on branding hosted by Hampton’s Magazine. He…
6 things to think about when it comes to your logo!
Ok – before we get into this conversation let’s get this out of the way: Why is a logo so important? It’s the unifying element or uniform your brand wears every day. It’s the first impression, the lasting impression…it’s the essence of your brand’s graphic communication over time. So if you’re starting a company, need a logo update, or you want to design a logo – here’s what you need to know: 1. Strategy. Don’t even get started without one. As much as you’re chomping at the bit to start designing, wait and answer these questions: Who are you talking…
They’re here!!!! And we don’t want them to go anywhere else!
A blog about the fabulous Hamptonites and why we love them. The magazine, Homes of the Hamptons, says their readers’ average household income is $626,000. Dan’s says their readers’ average household income is $381,000. According to Saunders, the average price first quarter for homes in 2010 for the Village of Sagaponack is $6,053,571. And Range Rover of the Hamptons sold 254 Range Rover HSE last year…. starting price is $79k. Not surprising when you realize that Alec Baldwin gets $150,000 for one Episode of 30 Rock (and that’s not counting residuals!) These statistics could make you feel woefully inadequate, but…
“April is our August”
What does that mean? August is when the Hamptons explodes. The traffic, the parties, the celebutants are all here and every business is operating at full tilt. But at b+f April is our August – because we have to help lots of businesses get ready for “THEM.” That means we’ve been super busy but don’t worry – we’ve been getting to the beach before it gets too crowded. If you want to reach folks in the fabulous Hamptons, we know how to get their attention. email us! Here’s what’s new this season: Race Lane – We did the logo and…
How to build your Brand in the Hamptons!
So, you want your business to rock this summer. You want to build fans, friends and profits. Building your brand is an investment that pays. When you build your brand you build relationships and you stay memorable! You elevate employee enthusiasm and customer loyalty. And especially in this economy, your business seems vital while your competitors fade into oblivion! Call b+f and we’ll help you build your brands, like we’ve helped these guys. 1. Who are you? The answer to this existential question is essential. So is knowing what makes you better than your competition. 2. Look fabulous in the…
PRINT IS ALIVE, WELL AND HANGING IN THE HAMPTONS
Have you heard the rumor that print is dead? Not here on the East End! If you’re grieving the loss of Gourmet Magazine or Metropolitan Home, wipe away the tears, dearie, because here in the fabulous Hamptons, print is alive and kicking. Why? Well it’s a lot easier to hide your middle behind a big glossy magazine than a smart phone. And here in the land of “do you know who I think I am”, everyone’s searching for his close up. If you want to reach Hamptonites print’s a great way to do it. Here’s a list of where you…
The Worst Assignment Ever!
Ok, here’s a dirty little secret. We hate our name. It’s not that Blumenfeld is a horrible name Blumenfeld means flower field. And even though I got called Bloomie and Blumenbutt in grade school, I’m used to it. Compared to Blumenfeld, Fleming’s practically innocuous. It’s a fine, Scottish, American sounding name. (Ok – it does sound like something that gets stuck in your throat.) So what’s the problem? Well, there are a few. First of all, not everyone remembers the name Blumenfeld. They hear Blumenthal. or Bloomingdales. In the old days – if someone actually remembered your name began with…